Musical City?

What’s Musical City anyway? It’s the new brand campaign for our 2012-13 HCA/TriStar Broadway at TPAC Series. Yes, Nashville is world-renowned as “Music City”. So we designed Musical City to give musical theater some elbow room at the table, and to put TPAC amongst the great live music venues in this town.

Did you know there was a time when musical theater was a main source of pop songs? While that’s no longer the case, musical theater is still relevant with melodies and lyrics as touching and funny as any written. In a city where great music permeates, musical theater maintains a residence here, too. So our theme and graphic approach to the season was to not take the lazy route and call it a “royal” season (or some other cheap pun or easy graphic based on The Lion King). We instead took a step back, reflected on what TPAC is, and what we contribute to the performing arts/entertainment landscape of our community. Our team brainstormed…concepted…came up with good (and bad) ideas. The final result is here. We played with sound wave graphics, adjusted them to play homage to Nashville’s skyline, and added a sunny “al” (with a marquee light vibe) to the famed Music City moniker.

In the end, our goal was to make you slightly reconsider what Music City means to you. Did we succeed? Let us know.

-Steve